Author like a marketer
Get everything you need to work through your marketing messaging so pitching, writing captions, and talking about your book becomes second nature.
The Complete Content Marketing Kit teaches you how to plan promotional & evergeen content and comes with 12 weeks of daily posts with corresponding drag + drop Canva templates.
It's straightforward, all-encompassing, and can be reused every 12 weeks.
The Complete Content Marketing Kit was designed by career marketers and authors to deliver engaging content that isn't about virality, but presence and consistency so you can focus more on what matters—your writing.
Look inside
Marketing Messaging Worksheet
Writing prompts designed to walk you through your book and author brand like a marketer. Discover your book's core messaging, ideal readers, and comp titles and use our formula to develop the perfect pitch.
Promotional Date Calculator
Plug in your launch or event date and our formulas will calculate approximate dates to post based on reccommended promotional cycles.
12 Week Content Calendar
Set your starting date and get an automatic content calendar for 12 full weeks, set for 5 posts a week and 2 days focused on engagement on stories. Pre-filled in with recommended distribution of content type, but you can customize it to work for your promotional needs. Link the final asset and mark once you've posted it or scheduled the post!
70+ Content Ideas
Pull content from over 70 post ideas, each with a coordinating Canva template and notes for how to make it successful. Templates are intentionally basic to allow for your brand to shine! Click the linked examples to see how other authors have dressed up and put their own spin on their templates.
Story Engagement Ideas
Our kit is designed to help you create compelling, engaging content that drives connection with your readers. We suggest leaving 2-3 days a week for yourself to break from posting to your main feed and focus on story content. Mark what date you plan each story for and get an automatically calculated use again date to create a repeatable strategy.
Easily Customizable Templates
Our Canva templates are built on a 3 font, 5 color system. The first set up slides allow you to globally update the fonts and colors, and then you can manually update spacing from there. If you don't have a brand kit, use our linked resources to find a color scheme and font system.
Pro Tips
Every template includes a note with best practices and how to make it shine. They're also all unlocked so you can easily make adjustments and reuse templates for any purposes. Once you've used a template, plan on recycling it in 12 weeks!
Trial Reels Hooks
Use the included Trial Reels Hook bank to create daily book scene based trial reels, or book scene content for your main feed if you don't have access to trial reels yet!
Intentional Design
Templates are left as barebones as possible in order to ensure no two feed looks the same. Your book elements, author brand, textures, and personal flare keeps your feed looking unique. Faceless authors and authors willing to yap on camera both can benefit from these templates.
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